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The slogan lasted for three seasons, with a new promo each year.

The theme used each year corresponded to NBC's theme for its project: Even all program adverts were also modeled on the NBC ones, with the 1989-90 edition seeing the program talents saying the day the program will be aired followed by the phrase No SBT (On SBT) with the program time being shown, this style was carried on to 1990.

The official launch of the network on August 19, 1981 also marked the debut of its first presentation package using its famous circle logo (similar to the one used till today by the American Broadcasting Company) and dual branding (SBT being the official name of the network while TVS being the station branding in its 3 founding stations), and it was the only network launch to be held in Brasilia and broadcast directly from the federal capital city.

The first idents were similar to ABC's Still the One idents of 1979, used by the Nine Network in Australia in 1980.

In March 1986, the network premiered its new talk show, Hebe, with Hebe Camargo as host; the show was formerly on Rede Tupi and Rede Bandeirantes.

It became one of the network's longest-running programs, running for over 24 years; the final show was at the end of 2010, when Camargo ended her contract.

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When Rede Tupi went out of business in 1980, Santos obtained three stations from the network: São Paulo's channel 4, Porto Alegre's channel 5 and Belém's channel 5.

In 1987, Santos pursued a better-quality program lineup, while trying to attract a larger audience and better advertisers.

During that year (in response to the high popularity of Rede Globo's Xou da Xuxa on weekdays), SBT began increasing its child-oriented programming with programs such as Oradukapeta, Show Maravilha and the Do Re Mi series.

Moreover, it hosted the Brazilian version of Bozo for kids plus even let ex-Tupi program presenters bring their shows over to the fledgling network.

1985 would see SBT score a historic victory with the broadcast of the Australian miniseries The Thorn Birds, and TVS Channel 4 São Paulo became SBT Channel 4 São Paulo thus becoming a truly national network with the introduction of satellite broadcasts.

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